Friday, July 11, 2008

Google ad sense and the lemonade stand

So most of you must have noticed the new addition to the blog. The one on the top rightmost corner is called a lemonade stand (http://www.lemonade.com/). And the ads below that are the ubiquitous google adsense ads.

So why did I put these up? Don't worry, its not like I am going to quit my awesome job of being a graduate student based on the dollars that these ads are going to make me. The whole point of putting these on is to see how these adsense engines function. It is interesting to see how they function and how you can deal with them.

I really like the concept of google adsense. The ability to deliver targeted content to relevant users is an amazing innovation that has changed the way ads are delivered online. Google adsense is proven. THe lemonade stand on the other hand, I am a bit sceptical about. I like the concept of allowing users to recommend products to their friends and relations who are most likely to share the same demographical taste as the users. However, their prices are a bit high, so I think the whole stand serves more as an advertising platform for the company than a money making tool for the one who portrays it. If this is the case, then its a pretty smart business model, but will not be a sustainable one. We shall see....


But for now, go on ahead and enjoy the ads!

G
at

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